Friday, 18 June 2010

The end of the BHAG, whats next?

Remember the BHAG? - the BIG HAIRY AUDICIOUS GOAL - introduced by Collins and Porris in their article Building Your Companies Vision and later in their book Built to Last: Successful Habits of Visionary Companies. They define a BHAG as:

A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.
—Collins and Porras, 1996


What has happened, I rarely hear the BHAG word these days.

Well to me it seems quite simple. A BHAG is simply defined as a goal for the organisation. That doesn't resonate very well with today's mantra of open innovation.

But worse, goals seems to be so fluent and dynamic these days! Who still dares to define a long-term goal?

Still the world seems full of potential BHAG's: poverty, aging of population, the looming food crisis, the looming energy crisis, global destablization to name just a few. These are however not BHAG's that can be handled by a single organization. For that a whole network is needed. Hence my idea that the next big thing could be BHANG's: Big Hairy Audicios Network Goals.

I really like the HANG part :-) What do you think?

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